In this assignment we are to understand logo’s and the positioning of them. What does the brands represent with their logo and what kind of audience they attract.
INSTAGRAM –
is an online app in which you can take or upload a picture or video directly to your own page. Insta which means instant and gram which is short for telegram. You can combine video, pictures and text and upload it to your own page where you have followers and people you follow and also see their content.
The logo for instagram used to be more old fashion with the same features as the new one only with different colours and more details.
This logo uses a symbol of an instant camera which can be some sort of polaroid camera which can be correlated to the name of the brand.
They have fresh and vibrant colours in their logo to convey a playful and fun environment within their app. The logo does not have sharp, hard edges, but instead round and soft lines which makes the logo look welcoming and desirable. The overall logo looks soft, simple and fun. It showcases what it is suppose to do and conveys the message of the purpose of the app; which is to let you upload fun content in an easy way to share with family and friends or whoever you might want.
MERCEDES –
is a car manufacturing company most people have heard about, Mercedes – Benz is a luxury car brand. They have been around for a long time and established their brand, identity and their purpose. This has resulted in that their logo can stand on their own without a word mark or monogram.
This logo has a star in the middle of it with strong and simple shapes, the colour is a metallic looking silver that conveys the colours of a brand new car. It gives the consumer and audience a feeling of luxury, style, and elegance. They have branded their brand correctly and stayed true to being a luxury car brand throughout times and achieved good results and a good logo.
MASTERCARD –
Mastercard is a type of payment with a card usually a credit card where you can shop with online or in stores. You can see this logo on websites and in stores that supports this type of payment. This is a strong brand, since 2019 they have not used any monogram or word mark to explain what they are promoting.
The logo with it’s simple shapes, inviting and vibrant colours can stand alone without any extra wording explaining what they stand for.
Mastercard has a logo that show two overlapping circles that meets in the middle to create three different colours; red, yellow and orange.
The overlapping and colours may mean connecting worldwide with different people which can correlate to their service connecting with people worldwide too.
Mastercard’s logo is known worldwide which their brand also is, they have achieved a lot with their simple and unique logo which gets recognized by a lot of the population. The logo is inviting, interesting and their brand is well received.
Nadia Isabell Sommerfeldt 